Max Life Insurance has rebranded to Axis Max Life Insurance after receiving corporate and regulatory approvals. This follows Axis Bank increasing its stake in Max Life to 19.99% from 19.02%, reducing MFSL's stake to 81% from 87%. The new name and logo, featuring Axis Bank's 'A' and burgundy shade, aim to retain Max's legacy of trust while incorporating Axis's brand identity. The change was officially approved on December 12, 2024.
Looks like a strategic move to leverage both brands' strengths!