• Google AI Overviews have had a negligible impact on the traffic of two large publishers, Dotdash Meredith and Ziff Davis.
• Dotdash Meredith reported that AI-generated answers are being served on about 15% of searches, with the highest frequency in Health, Technology, and Finance.
• Ziff Davis found that AI Overviews appeared for only 8% of queries across their key domains.
• While the rollout of AI Overviews has been limited so far, Google has indicated that search is evolving towards AI-generated content.