Airtel to shut down its music streaming app Wynk Music
• Bharti Airtel is closing its music streaming service, Wynk Music, and will integrate its employees into other roles within the company.
• The decision comes despite Airtel's previous plans to monetize Wynk through creator economy, subscriptions, and advertising.
• The Indian music streaming market is highly competitive, with players like Gaana, JioSaavn, Apple Music, Spotify, Amazon Music, and YouTube Music.
• Challenges such as licensing rights and pricing make it difficult for streaming services to achieve profitability.